One of the most important and often overlooked rental element for owners is the gathering of reviews. Reviews are critical for any listing. Travelers have no better way to gauge a rental than reading a review from a previous guest.

Reviews can make or break your vacation rental. If you put enough focus on the guest experience, you’ll generate a feedback loop that will lead to more bookings and higher occupancy rates.

However, that doesn’t come without a bit of effort on the owners part. You’ll need to regularly check and respond to your Cape May rental reviews–good or bad. Responding to a negative review gives you the opportunity to address the issue and improve it for next time. Responding to a positive review shows your commitment to and engagement with the guest experience. Simply thanking your guests for staying and leaving a review is better than doing nothing.

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