Advertising Your Vacation Rental
Advertising your vacation rental is the most important task an owner must do to secure rentals. Gojne are the days of just listing your rental on Homeaway or VRBO. Things have changed on major listing sites and now your vacation rental may be relegated to the bottom of search results due to not activating ‘Book it Now”.
There are several ways to advertise one’s vacation rental property. These include posting ads on bulletin boards, websites, local papers and magazines, joining online rental listing sites and even building your own website.
Effective Ways to Advertise your Vacation Rental
1) Create your own website
The most important step an owner can take is to build your own website. Independence from major listing sites allows owners to avoid service fees and take control of their vacation rentals marketing. Once an owner has a website they can provide, photos, coupons, rates, reservations, maps, events, and more. An owner can advertise their rental with a broader approach on the internet using adwords, submission to major directories and local vacation rental listing sites.
2) Advertise using Craigslist
Craigslist is used by many owners to advertise a vacation rental. Owners must be vigilant when listing on Craigslist. Many scammers will use a rentals information to create their own ad to scam renters. Owners need to search Craigslist often to look for ads of their property posted illegally.
3). Vacation Rental Listing Sites
The most productive way to advertise your rental is to look for local vacation rental listing websites. These regional or local sites allow owners to list rentals without service fees and restrictions on communications between owners and renters. By listing your rental and website owners increase their visibility on major search engines.